Zuhair Bheda

Hotel Advisory Group

Investment Sales

Zuhair Bheda is an experienced hospitality real estate and branding executive with a proven track record for building and cultivating client networks to uncover new business. He started his career in 2014 at Dallas-based hotel management company, Frontera Hotel Group. At this role, he was responsible for providing support to the investment team in analyzing various acquisition opportunities, conducted due diligence, reviewed financial reports and STR data, performed market analyses, and visited various hotels to provide a comprehensive report on all potential acquisitions. He led the acquisition for two Marriott properties in 2016, valued at $18M Net Asset Value and played an instrumental role in performing high level due diligence for 14 properties added to the company’s portfolio during his tenure, which included Hilton, Marriott, IHG, Radisson, Choice and Wyndham assets across Texas, California, Louisiana, Georgia and Wisconsin, valued over $180M Net Asset Value.

In 2017, Zuhair launched a hospitality management and licensing firm with a mission to create a ground-breaking new hotel product in the global hospitality sector. In this position, Zuhair led a 5-person cross functional team and was responsible for execution on all corporate strategy, ideation, growth, partnerships, and initiatives. He has negotiated and executed agreements with multi-billion-dollar global enterprises, including WME-IMG and Hearst Corporation. His latest endeavor was to license and launch the world’s first Harper’s Bazaar Hotels & Resorts chain.



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