Samuel Finkler contacted the sellers to notify them that their property had increased in value substantially from the $1,480,500 they purchased it for in March 2020 to $2,400,000 in March 2023. The sellers hired Samuel Finkler exclusively to market the property for this number. Samuel Finkler then produced multiple offers in writing, which yielded a contract that contained a day one hard money deposit at the exact asking price of $2,400,000. This marked an all-time high price per unit sales record in the Rockford submarket.