Ronald H. Cohen – Featured In NYREJ Ones To Watch: Industry Leaders Spotlight

Nominee’s Name: Ronald H. Cohen

Title: Chief Sales Officer

Company: Besen Partners


In the last 12 months what accomplishment are you most proud of?

Growing and developing our team to 15 strong.  In our business, human and intellectual capital is everything, and my goal has been to selectively rebuild ours one at a time, and diversify our offerings. We now have a formidable group with expertise in selling investment property in NYC and multiple states, as well as the hotel sector. The results are there: our increased sales volume led to being recognized as a recipient of the esteemed CoStar Power Broker Top NYC Firm award for 2023.

In the last 12 months what was one of the biggest challenges you faced as a leader and how did you overcome it?

Candidly, the biggest challenge has been to continue our growth trajectory in a challenging market climate with various headwinds.  Michael (Besen) and I set annual goals effectively to build on and increase performance from the prior year, and on a macrolevel there are always variables beyond our scope of control in brokerage. Keeping team members motivated and rowing in the same direction is a daily priority, particularly those new to the business eager to close their first deals and start seeing results.

Best books, podcasts, or apps for aspiring leaders: “How to Win Friends and Influence People” by Dale Carnegie is a timeless classic, “Atomic Habits” by James Clear is a recent favorite, and “The Sales Boss” by Jonathan Whistman is a relevant read.

Best advice for new leaders: Know your audience and tailor your communication style accordingly.

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